Branding
Finance with Carvana
When a user makes an expensive purchase through a company and even finances that purchase, they need to trust the organization they're purchasing through. That's exactly what we focused on for this project - establishing a foundation of trust through our visuals. This initiative emphasizes a user-centric design approach, ensuring that every interaction resonates with Carvana's core values of transparency, ease, and innovation.
Through our use of darker brand colors, calming gradients and halo shapes, we used what worked well in Carvana's existing visual identity and fit seamlessly into the financial world among competing financial institutions. The key to this project was balancing the seriousness of the context and the playfulness of the parent brand. UItimately, this work transformed Carvana’s finance platform into an extension of its promise to revolutionize the car-buying experience, making it as transparent and stress-free as possible.
