Branding
Carvana Visual Identity
Carvana launched its brand refresh in 2022 with the new tagline "We'll drive you happy" has been on a journey to evolve its visual identity ever since. This final step in reshaping the brand with a new look and feel impacted all parts of the business, ranging from product design to social media to retail. We collaborated with multiple teams across the company to produce a new identity that feels true to Carvana's unique brand positioning.
