Branding
Jimmie Johnson
I encapsulated Jimmie Johnson's legacy as a seven-time NASCAR champion while introducing a fresh perspective for his 2024 season, specifically the Daytona 500 race. This required creating a balance between honoring his illustrious past and presenting an exciting, modern identity that resonated with both existing fans and new audiences.
This identity was created with adaptability in mind, allowing for cohesive representation across digital platforms, merchandise, sponsorship materials, and promotional campaigns. I also knew there were further races to come in this season, so the designs had to adapt and be built upon. What resulted was a super fun, vibrant, and lengendary identity to match the seven-time champ himself.
