Branding
Value Tracker
The car in a customer's driveway is likely one of the largest assets in their portfolio, and yet most have no idea at any given moment what that asset is worth. With Carvana Value Tracker, we demystified car selling by offering insight into a customer’s car’s value at any point in time.
Mirroring the product experience, the design incorporates a fluid gradient and expressive valuation curves as an anchoring elements — emphasizing the Value Tracker’s benefits of empowering knowledge, ease of use, and reliability. In some applications, the curve resembles a “V” shape as a nod to the Value Tracker.
