brand identity design
Working with the Reality LA was a dream client situation. I so enjoyed interacting with the Community Groups pastors and bringing their energy into their branding. For their branding, we decided on using a coffee stain ring with hand drawn, knit-together lines inside. We love that it adds a homemade, welcoming feeling to the logo and emulates everything "Community Groups" represents. The mark was designed to hint toward interwoven communities of all different kinds of people, and of course, all community centers around coffee, right? I am overjoyed with the final results and love how their branding moves throughout their collateral materials.