Bianca Camargo

Brand Identity Design

Bianca is a unique candidate - she’s the first Latina Circuit Court Judge in her county and has bipartisan support for her position. She’s new to the circuit court so she presents a fresh perspective on things that have “always been done that way”. Bianca wanted a brand identity that wrapped up her personality in a bow; something she felt confident would identify with her hispanic community but also win the trust of voters on the fence.

I chose a strong, bold typeface for her logo to communicate strength and confidence. She aligns with the democratic party, so blue was a given. I incorporated a couple different shades of the official “democratic blue” into her identity along with a goldenrod accent color to highlight certain aspects. Her last name is so memorable and fit so nicely in a box that I just had to make a fun mark with it. (Btw, she won!)

Brand identity design, print collateral, digital assets