Life Cycle of Renewal

Brand Identity Design

Reality Church of Los Angeles needed to update their yearly LCOR campaign to reflect their new brand identity. They use this content regularly throughout the year, so it was due for an overhaul. The colors each correspond to a quarter of the year spent focusing on that part of the infinity symbol, aka the Life Cycle of Renewal.

I wanted to make the icon seamlessly flow from one “quarter” to the next, so I used the gradients to really dial in those transitions. The icon is then used on all collateral and I wanted to keep it as the focus of the material, instead of typography or singling out each quarter. I zoomed in pretty far on each quarter for the vertical banners but kept the rest of the shape just barely visible so the viewer can always orient themselves and know this portion is part of a whole.

Brand identity design, print collateral, and digital assets